3 Overlook Drive, Acton, MA   01720          978.263.6196
Top of Mind

The American Analytic Institute continues to offer DemandMatch in
partnership with
GfK Custom Research in the USA and overseas.

DemandMatch is a powerful new tool that lets you identify, prioritize and target
your high potential audiences…build message and media strategies that drive
their decisions…and quantify the ROI on your marketing campaigns. It takes
your customer growth strategy a quantum leap forward by combining the best
of market research and database marketing—bringing customer management
to a whole new level.

Traditionally, market research provides deep information—but only on a
narrow range of targets. Database marketing offers wide reach across a
multitude of audiences—but only superficial insights into what those
audiences think, do and buy. Now, for the first time,  DemandMatch integrates
the profound knowledge of market research with the mass scope of
database marketing in one service.
What We Do

The American Analytic Institute is comprised of seasoned researchers,
statisticians, and technologists who understand that the value of their work is
rooted not in its complexity but in its application to solving real world business
problems.  We can speak to you in terms of your objectives and design a
regime of services that specifically address them.  This includes research
design and execution, database integration, targeted list generation,  
marketing campaign design and fulfillment, and ROI measurement.  We have
had success in virtually every industry vertical because we have become
experts in coordinating our clients' business expertise with our specialized
knowledge to forge relevant and profitable solutions.
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American Analytic Institute
"Integrating the
conceptual
depth of Market
Research with
the broad reach
of Database
Marketing to
help you
navigate your
competitive
environment"